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Ninja has moved from Twitch to stream exclusively on Mixer but his old Twitch channel was used to promote other channels and streamers. One of the recommended streams contained explicit content and Ninja was not happy about that at all, his wife even went on to say that Twitch is trying to kill the brand that Ninja has worked so hard to build from the ground up.

Ninja is the most popular Fortnite streamer in the world but he is also a brand. Even though he has moved to Mixer his Twitch channel still gets a lot of traffic. It makes sense that Twitch would use that and try to divert that traffic to other streamers in order to keep the views coming.

Porn Was Recommended On Ninja’s Twitch Channel

It is clear that there was no check and balance when it came to which streams were recommended and explicit adult content was recommended on Ninjas old Twitch channel. This upset the streamer badly.

Ninja shared his disgust, anger and disappointment and he apologized to the fans. He did mention that he had no say in the matter and that he is the only person that no longer streams on Twitch, whose profile is being used to recommend other streams. Here is what he had to say regarding the matter:

I’ve been streaming for eight years, to build that brand and to build my channel. They were still using my channel to promote other streamers. Now, there was a porn account that was number 1, being recommended on my channel.

He mentioned that he is working on taking down his own Twitch channel so that this does not happen in the future. Twitch’s Chief Executive Officer Emmett Shear responded to all this by mentioning the following:

Our community comes to Twitch looking for live content. To help ensure they find great, live channels we’ve been experimenting with showing recommended content across Twitch, including on streamer’s pages that are offline.

Ninja has already pointed out that he is the only streamer that is offline that is getting recommendations to other streams on his channel and calling this an experiment is the oldest trick in the book.

Twitch Ninja Brand

We have seen developers label a broken game as being in beta before and we have seen plenty of so-called experiments in the past. I am sure that fans can see through this nonsense. Twitch is clearly trying to control the damage at this point. Shear went on to mention the following:

This helps all streamers as it creates new community connections. However, the lewd content that appeared on the ninja offline channel page grossly violates our terms of service, and we’ve permanently suspended the account in question.

So Twitch is using the traffic that Ninja brings to the platform that he has left and is trying to retain it by recommending the same viewers to other streamers. Calling the content lewd would be an understatement I would call it something else entirely. He did mention that the recommendations have been removed, so it turned out to be a failed experiment if you can even call it that to start with. Shear did apologize to Ninja and he mentioned the following:

On a more personal note, I apologize want to apologize directly to ninja that this happened. It wasn’t our intent, but it should not have happened. No excuses.

Ninja’s Wife Is Not Buying It

Ninja’s wife is not happy at all and she thinks that an apology is not enough. She even went on to say that Twitch is trying to kill the Ninja brand. Here is she had to say regarding the matter:

Twitch is doing PR control right now but it seems their intent from the beginning was to try to kill Ninja brand. They say promoting other channels on his page wasn’t of ill-intent, but here is a Twitch co-founder saying RIP with a winky face to Tyler’s transition. Petty

No one is pleased with all this. Ninja is disappointed his wife is upset and so are the fans. Twitch has already been under a lot of heat due to other controversies but things seem to be getting out of hand really fast. 

If you are interested in learning more about Ninja then you can check out our article on how much Ninja was paid to stream exclusively on Mixer. Interestingly, Dr Disrespect is also interested in moving to Mixer.

Ninja might be the biggest Fortnite streamer but when it comes to hardcore skill in an FPS game Dr Disrespect is the two-time champion. Not to mention that watching the guy play is very entertaining indeed. Dr Disrespect recently talked about how Ninja has moved on to stream on Mixer. He said that he would make the move if he was offered a similar deal or something better.

I love Dr Disrespect and he is a great streamer but I do not think that he will get a deal similar to what Ninja got if the rumors about Ninja’s deal are true. Jacksepticeye was approached by Mixer a while back but then Microsoft mentioned that the money had already been spent. That could mean that the Mixer is only interested in Ninja for now.

Dr Disrespect Mixer

Mixer could offer a deal to Dr Disrespect and other streamers, it is a matter of time. Ninja’s deal is already paying off. He has brought a lot of viewers to Mixer so I do not see why Microsoft would not make deals with other streamers. Here is what Dr Disrespect said about moving to Mixer:

Let’s say a move to the Doc to Mixer… let’s just like theoretically say it right… the number would have to be crazy. Like, I’m talking… I don’t know what Ninja got, but it’s got to be at Ninja’s level or higher. I mean it’s just a bigger, stronger brand.

Dr Disrespect is one of the big names on Twitch right now and he would be ideal for Mixer if he did get an offer. We have been hearing rumors that Mixer is going to get more streamers onboard so Dr Disrespect might get an offer soon. There is no way of knowing for sure. let’s wait and see what happens.

Ninja recently announced that he has left Twitch and will stream exclusively on Mixer, Microsoft’s streaming platform. Ninja is one of the most popular Fortnite streamers in the world so you have to wonder, how much money did Microsoft pay Ninja to get him to stream exclusively on Mixer?

While we do not have the exact numbers, we do know how much money Ninja made in a year on Twitch and we have an idea of what kinds of terms he would agree to with Microsoft. Twitch is no small things for Ninja to leave and it is safe to say that he would be compensated for making the move to Mixer.

Here Is How Much Money Microsoft Paid Ninja To Stream On Mixer

So how much money did Microsoft pay Ninja to stream on Mixer? We know that in 2018, Ninja made around $10 million. Keeping that in mind, that would be the bare minimum that Microsoft must have paid Ninja to ditch Twitch. That does not account for the money that he makes on the platform. This is the money that Ninja is getting from Microsoft no matter how well he does on Mixer.

It does seem to be working. Ninja broke all the records on Mixer and became the most popular streamer on the platform before even starting his first-ever stream. Not to mention that there is a banner on the platform that highlights that Ninja will now stream on Mixer. So Mixer is marketing its platform with Ninja being a central part. That is not surprising at all keeping in mind how many people around the work watch him and how much viewership the streamer has brought in the past couple of days since the signed with Mixer.

Ninja Mixer Money

Mixer is an interesting platform and streamers that have used it have had very positive things to say about it. The only drawback was that the platform did not have the same viewer-base as Twitch. With Ninja bringing in the viewers, that could change soon. $10 million is the bare minimum that Microsoft would have offered Ninja.

Ninja has most likely signed a 3-year contract. Nothing less would make sense from the streamer’s point of view and nothing more would make sense from Mixer’s point of view. When it comes to eSports, a contract is typically for 3 years and I think that the same applies here.

There are some rumors that Microsoft paid Ninja $100 million for the deal and I would not be surprised if that is indeed the case. If this is indeed true then that would be for the duration of 3 years and not $100 million annually. YouTuber Keemstar has also heard about this but has not confirmed whether that is yearly or for the whole duration of the deal.

The Future Of Mixer And Exclusive Streaming Deals

It will be interesting to see the kind of content Ninja has on Mixer. It might be the same as Twitch. Ninja is best known for streaming Fortnite so he could stick with that. Don’t fix something that is not broken, right? He could add more games into the mix as well. Only time will tell.

Keep in mind that this is speculation based on previous numbers. We do not have any insider information regarding the deal. I think this is as close to the truth that we are going to get. I am sure that neither Ninja nor Microsoft are going to reveal any details regarding the money that was offered to the streamer to make the move to Mixer.

Something that I can say for sure is that this strategy is working for Microsoft and more streamers will be offered exclusivity deals. The deals might not be as big as the one that Ninja got but they will still be lucrative enough for streamers to consider moving from Twitch to Mixer.

The Epic Games Store has done something similar with games and people did not like that at all. It will be interesting to see what the fans think about the move to Mixer. This might not be as bad.

Ninja has just announced that he will no longer stream content on Twitch and will be coming on to Mixer instead. If you do not know what Mixer is then let me tell you it is Microsoft’s streaming platform.

While Mixer is not as big as Twitch when it comes to the number of viewers but getting Ninja onboard could change that. Exclusive streaming partnerships seem to be the way to go. Recently PewDiePie announced that while he uploads his videos to YouTube, he will stream only on DLive.

If you are interested in watching Ninja then you will need to follow his stream on Mixer rather than Twitch. Ninja announced his move to Mixer in a rather funny video in collaboration with Mixer and you can check it out below:

Let us know what you think about Ninja streaming exclusively on Mixer and whether or not you think this could get more viewers on the platform. I think that if this works out then more people might get exclusive deals as well but that is something that we will have to wait and see.