Ninja recently announced that he has left Twitch and will stream exclusively on Mixer, Microsoft’s streaming platform. Ninja is one of the most popular Fortnite streamers in the world so you have to wonder, how much money did Microsoft pay Ninja to get him to stream exclusively on Mixer?
While we do not have the exact numbers, we do know how much money Ninja made in a year on Twitch and we have an idea of what kinds of terms he would agree to with Microsoft. Twitch is no small things for Ninja to leave and it is safe to say that he would be compensated for making the move to Mixer.
Here Is How Much Money Microsoft Paid Ninja To Stream On Mixer
So how much money did Microsoft pay Ninja to stream on Mixer? We know that in 2018, Ninja made around $10 million. Keeping that in mind, that would be the bare minimum that Microsoft must have paid Ninja to ditch Twitch. That does not account for the money that he makes on the platform. This is the money that Ninja is getting from Microsoft no matter how well he does on Mixer.
It does seem to be working. Ninja broke all the records on Mixer and became the most popular streamer on the platform before even starting his first-ever stream. Not to mention that there is a banner on the platform that highlights that Ninja will now stream on Mixer. So Mixer is marketing its platform with Ninja being a central part. That is not surprising at all keeping in mind how many people around the work watch him and how much viewership the streamer has brought in the past couple of days since the signed with Mixer.
Mixer is an interesting platform and streamers that have used it have had very positive things to say about it. The only drawback was that the platform did not have the same viewer-base as Twitch. With Ninja bringing in the viewers, that could change soon. $10 million is the bare minimum that Microsoft would have offered Ninja.
Ninja has most likely signed a 3-year contract. Nothing less would make sense from the streamer’s point of view and nothing more would make sense from Mixer’s point of view. When it comes to eSports, a contract is typically for 3 years and I think that the same applies here.
There are some rumors that Microsoft paid Ninja $100 million for the deal and I would not be surprised if that is indeed the case. If this is indeed true then that would be for the duration of 3 years and not $100 million annually. YouTuber Keemstar has also heard about this but has not confirmed whether that is yearly or for the whole duration of the deal.
The Future Of Mixer And Exclusive Streaming Deals
It will be interesting to see the kind of content Ninja has on Mixer. It might be the same as Twitch. Ninja is best known for streaming Fortnite so he could stick with that. Don’t fix something that is not broken, right? He could add more games into the mix as well. Only time will tell.
Keep in mind that this is speculation based on previous numbers. We do not have any insider information regarding the deal. I think this is as close to the truth that we are going to get. I am sure that neither Ninja nor Microsoft are going to reveal any details regarding the money that was offered to the streamer to make the move to Mixer.
Something that I can say for sure is that this strategy is working for Microsoft and more streamers will be offered exclusivity deals. The deals might not be as big as the one that Ninja got but they will still be lucrative enough for streamers to consider moving from Twitch to Mixer.
The Epic Games Store has done something similar with games and people did not like that at all. It will be interesting to see what the fans think about the move to Mixer. This might not be as bad.
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